--- title: The Social Marketing Blog description: In this blog, you will learn how to get better with social media marketing strategies. From awareness to lead generation. Click here to start your journey. --- [Skip to content](https://www.themarketease.com/the-social-marketing-blog#main-content) ![Logo of TheMarketease agency](https://www.themarketease.com/hs-fs/hubfs/logo_transparent_background-4.png?width=200&height=116&name=logo_transparent_background-4.png) - [Home](https://www.themarketease.com/) - [About](https://www.themarketease.com/about) - [Contact](https://www.themarketease.com/contact) - [Products](https://www.themarketease.com/products) - [Pricing](https://www.themarketease.com/pricing) - [Blog](https://www.themarketease.com/the-social-marketing-blog) Open main navigation Close main navigation - [Home](https://www.themarketease.com/) - [About](https://www.themarketease.com/about) - [Contact](https://www.themarketease.com/contact) - [Products](https://www.themarketease.com/products) - [Pricing](https://www.themarketease.com/pricing) - [Blog](https://www.themarketease.com/the-social-marketing-blog) - [Contact us](https://www.themarketease.com/contact) [Contact us](https://www.themarketease.com/contact) # The Social Marketing Blog Find in our blog, articles to help you stay up to date with SMM best practices [![robot reading a book](https://www.themarketease.com/hubfs/19.svg)](https://www.themarketease.com/the-social-marketing-blog/the-notebooklm-revolution-the-perfect-tool-for-business-podcasts) ## [The NotebookLM Revolution: The Perfect Tool for Business Podcasts](https://www.themarketease.com/the-social-marketing-blog/the-notebooklm-revolution-the-perfect-tool-for-business-podcasts) ![Picture of Gaël PARROCHE](https://www.themarketease.com/hs-fs/hubfs/profile-pic%20(8).png?width=50&name=profile-pic%20(8).png) [Gaël PARROCHE](https://www.themarketease.com/the-social-marketing-blog/author/ga%C3%ABl-parroche) Nov 4, 2024 5:33:30 PM In a world where audio content and podcasts are taking a growing place in business communication str... [Read more](https://www.themarketease.com/the-social-marketing-blog/the-notebooklm-revolution-the-perfect-tool-for-business-podcasts) [![](https://www.themarketease.com/hubfs/72475195_9738590.png)](https://www.themarketease.com/the-social-marketing-blog/crafting-the-perfect-funnel-unlock-profitable-social-media-marketing) [Social Media Marketing](https://www.themarketease.com/the-social-marketing-blog/tag/social-media-marketing), [Marketing Strategy](https://www.themarketease.com/the-social-marketing-blog/tag/marketing-strategy), [Lead generation](https://www.themarketease.com/the-social-marketing-blog/tag/lead-generation), [Growth](https://www.themarketease.com/the-social-marketing-blog/tag/growth) ## [Crafting the Perfect Funnel: Unlock Profitable Social Media Marketing](https://www.themarketease.com/the-social-marketing-blog/crafting-the-perfect-funnel-unlock-profitable-social-media-marketing) ![Picture of Gaël PARROCHE](https://www.themarketease.com/hs-fs/hubfs/profile-pic%20(8).png?width=50&name=profile-pic%20(8).png) [Gaël PARROCHE](https://www.themarketease.com/the-social-marketing-blog/author/ga%C3%ABl-parroche) Jul 23, 2024 10:33:56 AM The right funnel is crucial for a profitable social media marketing strategy. From the webhook to th... [Read more](https://www.themarketease.com/the-social-marketing-blog/crafting-the-perfect-funnel-unlock-profitable-social-media-marketing) [![Thought Leadership](https://www.themarketease.com/hubfs/6-1.png)](https://www.themarketease.com/the-social-marketing-blog/the-impact-of-thought-leadership-on-b2b-decision-making) [Social Media Marketing](https://www.themarketease.com/the-social-marketing-blog/tag/social-media-marketing), [Marketing Strategy](https://www.themarketease.com/the-social-marketing-blog/tag/marketing-strategy) ## [The Impact of Thought Leadership on B2B Decision-Making](https://www.themarketease.com/the-social-marketing-blog/the-impact-of-thought-leadership-on-b2b-decision-making) ![Picture of Gaël PARROCHE](https://www.themarketease.com/hs-fs/hubfs/profile-pic%20(8).png?width=50&name=profile-pic%20(8).png) [Gaël PARROCHE](https://www.themarketease.com/the-social-marketing-blog/author/ga%C3%ABl-parroche) Jul 11, 2024 12:16:42 PM In the fast-evolving world of B2B marketing, thought leadership stands as a cornerstone for building... [Read more](https://www.themarketease.com/the-social-marketing-blog/the-impact-of-thought-leadership-on-b2b-decision-making) [![The Power of Truthfulness in Storytelling: Be the real deal](https://www.themarketease.com/hubfs/Creative%20writing-pana.png)](https://www.themarketease.com/the-social-marketing-blog/the-power-of-truthfulness-in-storytelling-be-the-real-deal) [Social Media Marketing](https://www.themarketease.com/the-social-marketing-blog/tag/social-media-marketing), [Business strategy](https://www.themarketease.com/the-social-marketing-blog/tag/business-strategy) ## [The Power of Truthfulness in Storytelling: Be the real deal!](https://www.themarketease.com/the-social-marketing-blog/the-power-of-truthfulness-in-storytelling-be-the-real-deal) ![Picture of Gaël PARROCHE](https://www.themarketease.com/hs-fs/hubfs/profile-pic%20(8).png?width=50&name=profile-pic%20(8).png) [Gaël PARROCHE](https://www.themarketease.com/the-social-marketing-blog/author/ga%C3%ABl-parroche) Aug 3, 2023 8:38:28 PM In the digital age, businesses are constantly seeking innovative ways to engage their audiences and ... [Read more](https://www.themarketease.com/the-social-marketing-blog/the-power-of-truthfulness-in-storytelling-be-the-real-deal) [![Lead scoring method](https://www.themarketease.com/hubfs/Generating%20new%20leads-pana.png)](https://www.themarketease.com/the-social-marketing-blog/how-to-use-lead-scoring-with-linkedin-advertising) [Marketing Strategy](https://www.themarketease.com/the-social-marketing-blog/tag/marketing-strategy), [Lead generation](https://www.themarketease.com/the-social-marketing-blog/tag/lead-generation), [LinkedIn](https://www.themarketease.com/the-social-marketing-blog/tag/linkedin) ## [How to use  Lead Scoring with LinkedIn Advertising.](https://www.themarketease.com/the-social-marketing-blog/how-to-use-lead-scoring-with-linkedin-advertising) ![Picture of Gaël PARROCHE](https://www.themarketease.com/hs-fs/hubfs/profile-pic%20(8).png?width=50&name=profile-pic%20(8).png) [Gaël PARROCHE](https://www.themarketease.com/the-social-marketing-blog/author/ga%C3%ABl-parroche) Jul 5, 2023 9:11:03 PM In the fast-paced world of B2B advertising, understanding your target audience and effectively ident... [Read more](https://www.themarketease.com/the-social-marketing-blog/how-to-use-lead-scoring-with-linkedin-advertising) [![](https://www.themarketease.com/hubfs/4790523_3261-1.jpg)](https://www.themarketease.com/the-social-marketing-blog/the-sunlit-strategy-harnessing-linkedin-advertising-during-the-summer) [Social Media Marketing](https://www.themarketease.com/the-social-marketing-blog/tag/social-media-marketing), [Marketing Strategy](https://www.themarketease.com/the-social-marketing-blog/tag/marketing-strategy), [LinkedIn](https://www.themarketease.com/the-social-marketing-blog/tag/linkedin), [Business strategy](https://www.themarketease.com/the-social-marketing-blog/tag/business-strategy) ## [The Sunlit Strategy: Harnessing LinkedIn Advertising During the Summer](https://www.themarketease.com/the-social-marketing-blog/the-sunlit-strategy-harnessing-linkedin-advertising-during-the-summer) ![Picture of Gaël PARROCHE](https://www.themarketease.com/hs-fs/hubfs/profile-pic%20(8).png?width=50&name=profile-pic%20(8).png) [Gaël PARROCHE](https://www.themarketease.com/the-social-marketing-blog/author/ga%C3%ABl-parroche) Jun 7, 2023 9:47:47 AM As the temperature rises and people start planning vacations, businesses often tend to scale back th... [Read more](https://www.themarketease.com/the-social-marketing-blog/the-sunlit-strategy-harnessing-linkedin-advertising-during-the-summer) [![](https://www.themarketease.com/hubfs/3d-illustration-ppc-management-services-icon.jpg)](https://www.themarketease.com/the-social-marketing-blog/how-to-create-a-utm-link-to-track-the-performance-of-your-social-media-ads) [Social Media Marketing](https://www.themarketease.com/the-social-marketing-blog/tag/social-media-marketing), [Marketing Strategy](https://www.themarketease.com/the-social-marketing-blog/tag/marketing-strategy), [Analytics](https://www.themarketease.com/the-social-marketing-blog/tag/analytics) ## [How to create a UTM link to track the performance of your Social Media Ads?](https://www.themarketease.com/the-social-marketing-blog/how-to-create-a-utm-link-to-track-the-performance-of-your-social-media-ads) ![Picture of Gaël PARROCHE](https://www.themarketease.com/hs-fs/hubfs/profile-pic%20(8).png?width=50&name=profile-pic%20(8).png) [Gaël PARROCHE](https://www.themarketease.com/the-social-marketing-blog/author/ga%C3%ABl-parroche) Feb 7, 2023 11:01:19 PM UTM links are important to use when tracking the performance of LinkedIn advertising campaigns becau... [Read more](https://www.themarketease.com/the-social-marketing-blog/how-to-create-a-utm-link-to-track-the-performance-of-your-social-media-ads) [![](https://www.themarketease.com/hubfs/Tweetstorm-rafiki.png)](https://www.themarketease.com/the-social-marketing-blog/from-branding-to-acquisition-how-b2b-companies-can-thrive-on-twitter-advertising) [Social Media Marketing](https://www.themarketease.com/the-social-marketing-blog/tag/social-media-marketing), [twitter](https://www.themarketease.com/the-social-marketing-blog/tag/twitter) ## [From Branding to Acquisition: How B2B Companies Can Thrive on Twitter Advertising](https://www.themarketease.com/the-social-marketing-blog/from-branding-to-acquisition-how-b2b-companies-can-thrive-on-twitter-advertising) ![Picture of Gaël PARROCHE](https://www.themarketease.com/hs-fs/hubfs/profile-pic%20(8).png?width=50&name=profile-pic%20(8).png) [Gaël PARROCHE](https://www.themarketease.com/the-social-marketing-blog/author/ga%C3%ABl-parroche) Jan 24, 2023 9:42:20 PM Twitter advertising can be a powerful tool for B2B companies looking to increase brand awareness, dr... [Read more](https://www.themarketease.com/the-social-marketing-blog/from-branding-to-acquisition-how-b2b-companies-can-thrive-on-twitter-advertising) [![](https://www.themarketease.com/hubfs/Mon%20projet%20(2).png)](https://www.themarketease.com/the-social-marketing-blog/ai-powered-linkedin-advertising-how-chatgpt-help-you-achieve-success) [Social Media Marketing](https://www.themarketease.com/the-social-marketing-blog/tag/social-media-marketing), [LinkedIn](https://www.themarketease.com/the-social-marketing-blog/tag/linkedin), [Growth](https://www.themarketease.com/the-social-marketing-blog/tag/growth), [Artificial Intelligence](https://www.themarketease.com/the-social-marketing-blog/tag/artificial-intelligence) ## [AI-Powered LinkedIn Advertising: How ChatGPT Help You Achieve Success](https://www.themarketease.com/the-social-marketing-blog/ai-powered-linkedin-advertising-how-chatgpt-help-you-achieve-success) ![Picture of Gaël PARROCHE](https://www.themarketease.com/hs-fs/hubfs/profile-pic%20(8).png?width=50&name=profile-pic%20(8).png) [Gaël PARROCHE](https://www.themarketease.com/the-social-marketing-blog/author/ga%C3%ABl-parroche) Jan 20, 2023 10:31:07 PM ChatGPT is a powerful tool that can help advertisers on LinkedIn in a variety of ways. In this artic... [Read more](https://www.themarketease.com/the-social-marketing-blog/ai-powered-linkedin-advertising-how-chatgpt-help-you-achieve-success) [![The importance of marketing messaging in customer service.](https://www.themarketease.com/hubfs/Mon%20projet%20(1).png)](https://www.themarketease.com/the-social-marketing-blog/the-importance-of-marketing-messaging-in-customer-service) [Marketing Strategy](https://www.themarketease.com/the-social-marketing-blog/tag/marketing-strategy), [Growth](https://www.themarketease.com/the-social-marketing-blog/tag/growth), [Business strategy](https://www.themarketease.com/the-social-marketing-blog/tag/business-strategy), [Customer service](https://www.themarketease.com/the-social-marketing-blog/tag/customer-service) ## [Custing: The importance of marketing messaging in customer service.](https://www.themarketease.com/the-social-marketing-blog/the-importance-of-marketing-messaging-in-customer-service) ![Picture of Gaël PARROCHE](https://www.themarketease.com/hs-fs/hubfs/profile-pic%20(8).png?width=50&name=profile-pic%20(8).png) [Gaël PARROCHE](https://www.themarketease.com/the-social-marketing-blog/author/ga%C3%ABl-parroche) Jan 16, 2023 9:26:38 PM Marketing messaging plays a crucial role in customer service because it helps to establish the brand... 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