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title: The Social Marketing Blog | Analytics
description: Analytics | In this blog, you will learn how to get better with social media marketing strategies. From awareness to lead generation. Click here to start your journey.
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# The Social Marketing Blog

Find in our blog, articles to help you stay up to date with SMM best practices

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## [How to create a UTM link to track the performance of your Social Media Ads?](https://www.themarketease.com/the-social-marketing-blog/how-to-create-a-utm-link-to-track-the-performance-of-your-social-media-ads)

![Picture of Gaël PARROCHE](https://www.themarketease.com/hs-fs/hubfs/profile-pic%20(8).png?width=50&name=profile-pic%20(8).png) [Gaël PARROCHE](https://www.themarketease.com/the-social-marketing-blog/author/ga%C3%ABl-parroche) 

 Feb 7, 2023 11:01:19 PM

UTM links are important to use when tracking the performance of LinkedIn advertising campaigns becau...

[Read more](https://www.themarketease.com/the-social-marketing-blog/how-to-create-a-utm-link-to-track-the-performance-of-your-social-media-ads)

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