How to use LinkedIn Document Ads to generate awareness and leads?
New comer into LinkedIn Marketing Solutions Ads formats, Document Ads are high-value Ads, that allow you to share knowledge with your audiences during Awareness, Engagement and Lead Generation phases. In this article we will deep dive into this new format and give you some tips on how to evaluate the performances of your campaigns. But first…
Document Ads allow advertisers to promote documents directly in the LinkedIn feed, where members can easily read and download content without having to leave the platform. Choose to share your content freely to build awareness and grow thought leadership or gate your document with a Lead Gen Form to capture interested leads.
Why Document Ads?
What can you do with Documents Ads?
What do you need to get started?
In conclusion, this new ads format from LinkedIn, will bring you one step closer to your audience by making sure they can easily access relevant information about your products and services. Having a more knowledgeable awareness phase will strengthen the relationship between your brand and your prospect. I personally think it will be great to have more educated prospect in your pipeline as it will help your sales team having more meaningful conversation down the road. If you are interested on learning more about marketing and sales alignment you can read our article about it HERE.
More questions?