How to Get High Search Engine Rankings.
Every business need to understand how to get higher rankings in any search engine to get more traffic and understand your competitors. (What keywords are they using, How are they ranking compare to your site,...)
You can found a lot of free online like Traffic Travis to help you research keywords, find competitive advantages, and tap into promising opportunities even in heavily competitive niches.
Today i'm going to hit on a question I get almost every day from readers. The extremely broad question of how to get higher search engine rankings. Unfortunately, there is no single answer to this question. It can would take hours to properly discuss, and there are hundreds of books on the topic. But, I can definitely show you the basics and tell you what you need to be focusing on.
What Search Engines Want:
Google is the de facto search engine, meaning what Google wants, we give.
As for what Google wants, we've never been privy to its search ranking system. But we have been able to speculate quite a bit. Here's a list of what we do know:
Inbound Links: The original algorithm that made Google what it is today is the one that taught the Web how to rank sites by how many links they get from other sites.
In particular, Google ranks you by the links you get from authority and reference sites.
Google doesn't like link exchanges, it doesn't like link farms and it definitely doesn't like mostly empty pages with unrelated content linking to you. It does, however, like .gov and .edu sites, high-Page Rank sites, and content-rich sites in your niche linking to you.
Keyword Density: Keyword density is far less of a factor than it once was, but it still stands out as a big part of the process.
You'll need to ensure keywords appear in your title tags, meta tags and headings.
Proximity and placement on your page are also important, as they show the relative value of that keyword.
Outbound Links: Links are fantastic coming in, but they can be valuable going out, too. If you're referencing quality, related sites in your niche, it will show that you're intent on providing users with value and informations.
Clean HTML: Messy HTML that isn't verified or has bad tags won't necessarily hurt you, but it sure won't help.
There are conventions and terms here that are too complex to be brief about, but you'll want to have a programmer clean up any code you use on your sites if it's old or doesn't
Navigation Structure: Your pages should all be linked so that you can reach any other page on your site with ease. Remove any dead-end links, and don't have any links
nested more than 3 pages deep in the structure.
Content Quality: More and more, Google's spiders are learning how to tell whether your content is decent quality.
Using LSI (latent semantic indexing) and other natural language filters to gauge the way your keywords are laid out and how the content is formatted, they can tell if
you're writing for a ranking or for your audience.
The result is that most pages need to be at least 500 words long, often the longer the better as far as it's all valuable informations. Focus on providing content that is extremely useful to your target personas.
Ultimately, getting high search rankings is a long process that requires an expert eye for content development and keyword planning.
However, if you do it right, you'll find infinitely more value in your organic search contacts listings than any single PPC campaign could ever provide, as traffic will pour in repeatedly without any additional cost.
Bottom line. Learn more about your competitors, the keywords your audience is searching for and the potential ways your site
could move up in the rankings right away.
We are here to help.